Don't assume that a company is more qualified to help you write and publish a book than an independent ghostwriter. Keep the following in mind.
Most ghostwriting companies use hundreds or even thousands of subcontractors to write their books.
- Very few (if any) company writers are actual employees even if they are labeled as "on staff." Nor do they work "on site."
- The thousands of subcontractors are not award-winning or bestselling authors. Fewer than 5% of their writers can make this claim
- Companies deal in volume. The overwhelming majority of their customers become self-published and receive no royalties.
- Beware of deceptive advertising. Companies do NOT turn out thousands of bestselling books.
- Many companies use on-the-job training programs for a majority of their writers. Do you want a "student" to write your book?
- Beware of glowing endorsements from two or three literary agents or editors. They work with fewer than 5% of company clients.
- Most ghostwriting companies are really print-on-demand (self-publishing) companies that use ghostwriting services to attract publishing clients.
- Companies state that the more money you pay, the better writer you will get. Your book deserves a quality writer, not one who falls on a sliding pay scale based on how much you pay.
- Some companies charge less than $1,000 to write and publish your book. Would you let your doctor perform bypass surgery for $1,000?
- Companies attempt to upsell clients on extra services and package deals that can cost $40,000 to $150,000. The package deals (and the money) have little effect on the success of the books produced.
- Companies boast of their "team approach." Great books are written by great writers, not by a team. Don't place your book's composition on a corporate assembly line.
- Ninety percent of corporate ghostwriting websites contain grammatical errors. If a company cannot write its own online advertising copy, how can it give you a well-written book?
Download your free copy of my book How to Hire a Ghostwriter, which is available on this site. The truth is that most people don't understand the realities of the publishing world--or online ghostwriting.
